The festival shopping event lasts for one month and its slogan is 'One Family, One World, One Festival', but is also called the festival 'Where the celebrations last a month and the memories, a lifetime'.During DSF, Dubai offers the world’s best brands at the world’s lowest prices. Although Dubai is considered a year-round shoppers’ paradise, during DSF the city becomes the most exciting shopping destination in the world. Dubai has bustling textile and spice souks (traditional markets), the renowned Gold Souks with over 400 jewellery shops, two electronic markets and over 25 world-class shopping malls.

More than two million visitors attend the Dubai Shopping Festival each year,Sponsored by Dubai Duty Free, DSF offers an array of entertainment for the whole family - children’s events, international fashion shows, visiting artists, streetside performances, nightly fireworks, musical shows, film festivals, numerous cultural events reflecting the emirate’s cosmopolitan character and record-busting feats.

Dubai's beautiful parks will be used for various entertainment activities such as Cable Car rides introduced to coincide with DSF 2000, Dubai Creek Tours, Mini Fun Fair, Space Ship, Remote-control boats, World of Ice, Flower Garden, Park Taxis, Spiderman Zone, Trampoline, helicopter tours, China Town and Acrobatics Show.

Once again, Dubai's beautiful streets will be turned into colourful venues for a host of DSF activities, exuding the excitement of the unique shopping festival. Street performers, clowns, magicians and fun-fairs will keep visitors entertained throughout the festival.